{"title":"Charm","description":"\u003c!-- split --\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs a distributor of pet foods, the founders found their passion working in an industry that served the world’s greatest companions, dogs and cats. Throughout the years, they worked with experts to learn about pet nutrition. They were surprised to discover many pet foods feel short on nutrition – full of carbohydrates and fillers, impacting the health of dogs and cats. This disappointment turned into determination, and CHARM was born to set a new standard for pet food. A food that offers authentic nutrition from nature’s best ingredients.\n\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"charm-free-run-chicken-dry-dog-food","title":"Charm Free-Run Chicken Dry Dog Food","description":"\u003ch5\u003eCrafted for nutrition and taste, our Free-Run Chicken recipe features high inclusions of fresh chicken combined with turkey, whole eggs \u0026amp; seafood.\u003c\/h5\u003e\n\u003cp\u003eWe’ve added nutrient-dense Powergreens and our Protect10™ blend of nature’s most powerful functional ingredients for a vitality boost. 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Protein-rich and low carbohydrate, this nourishing recipe is sure to fuel your dog’s next adventure.\u003c\/p\u003e\n\u003cp\u003eKEY BENEFITS\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e90% of protein from animal sources, perfect for carnivores.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA nourishing blend of poultry and seafood, including fresh duck, provides a wide variety of nutrients for optimum health.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHigh in fresh meat, a delicious source of nutritious protein and essential fats.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNutrient-dense Powergreens and Protect10™ functional ingredients for a boost of vitality.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLow carbohydrate for peak body condition.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFree from grain and high-glycemic ingredients.\u003c\/li\u003e\n\u003cli\u003eAlong with the prebiotics in our powergreens, pineapple offers a source of bromelain to support digestion.\u003c\/li\u003e\n\u003cli\u003eReishi, turkey tail \u0026amp; chaga mushrooms combined with cranberries and blueberries are rich in antioxidants to support immunity.\u003c\/li\u003e\n\u003cli\u003eCollagen peptides hydrate skin and wild Antarctic krill is a rich source of omega-3.\u003c\/li\u003e\n\u003cli\u003eEggshell membrane is known to relieve arthritic pain and turmeric root is a powerful anti-inflammatory.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Charm","offers":[{"title":"2kg","offer_id":47256142479537,"sku":"110935","price":38.15,"currency_code":"SGD","in_stock":true},{"title":"10kg","offer_id":47256142774449,"sku":"110936","price":144.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/2979\/0129\/files\/dogduck2kg.jpg?v=1777884492"},{"product_id":"charm-grass-fed-lamb-dry-dog-food","title":"Charm Grass-Fed Lamb Dry Dog Food","description":"\u003ch5\u003eCrafted for nutrition and taste, our Grass-Fed Lamb recipe features high inclusions of New Zealand lamb and a variety of seafood.\u003c\/h5\u003e\n\u003cp\u003eWe’ve added nutrient-dense Powergreens and our Protect10™ blend of nature’s most powerful functional ingredients for a vitality boost. Protein-rich and low carbohydrate, this novel blend is perfect for all dogs, including food-sensitive pets.\u003c\/p\u003e\n\u003cp\u003eKEY BENEFITS\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e90% of protein from animal sources, perfect for carnivores.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA nourishing blend of meat and seafood, including New Zealand lamb, provides a wide variety of nutrients for optimum health.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHigh in fresh meat, a delicious source of nutritious protein and essential fats.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNutrient-dense Powergreens and Protect10™ functional ingredients for a boost of vitality.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLow carbohydrate for peak body condition.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFree from grain and high-glycemic ingredients.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAlong with the prebiotics in our powergreens, pineapple offers a source of bromelain to support digestion.\u003c\/li\u003e\n\u003cli\u003eReishi, turkey tail \u0026amp; chaga mushrooms combined with cranberries and blueberries are rich in antioxidants to support immunity.\u003c\/li\u003e\n\u003cli\u003eCollagen peptides hydrate skin and wild Antarctic krill is a rich source of omega-3.\u003c\/li\u003e\n\u003cli\u003eEggshell membrane is known to relieve arthritic pain and turmeric root is a powerful anti-inflammatory.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Charm","offers":[{"title":"2kg","offer_id":47256145690801,"sku":"110937","price":41.95,"currency_code":"SGD","in_stock":true},{"title":"10kg","offer_id":47256145723569,"sku":"110938","price":164.05,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/2979\/0129\/files\/doglamb2kg.jpg?v=1777885061"},{"product_id":"charm-north-atlantic-ocean-fish-dry-dog-food","title":"Charm North Atlantic Ocean Fish Dry Dog Food","description":"\u003ch5\u003eCrafted for fish lovers, our North Atlantic Ocean Fish recipe features high inclusions of fresh salmon combined with herring, mackerel, and Antarctic krill.\u003c\/h5\u003e\n\u003cp\u003eWe’ve added nutrient-dense Powergreens and our Protect10™ blend of nature’s most powerful functional ingredients for a vitality boost. Protein-rich and low carbohydrate, this nourishing recipe is sure to fuel your dog’s next adventure.\u003c\/p\u003e\n\u003cp\u003eKEY BENEFITS\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e90% of protein from animal sources, perfect for carnivores.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA nourishing blend of four varieties of seafood, including fresh salmon, provides a wide range of nutrients for optimum health.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHigh in fresh meat, a delicious source of nutritious protein and essential fats.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNutrient-dense Powergreens and Protect10™ functional ingredients for a boost of vitality.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLow carbohydrate for peak body condition.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFree from grain and high-glycemic ingredients.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAlong with the prebiotics in our powergreens, pineapple offers a source of bromelain to support digestion.\u003c\/li\u003e\n\u003cli\u003eReishi, turkey tail \u0026amp; chaga mushrooms combined with cranberries and blueberries are rich in antioxidants to support immunity.\u003c\/li\u003e\n\u003cli\u003eCollagen peptides hydrate skin and wild Antarctic krill is a rich source of omega-3.\u003c\/li\u003e\n\u003cli\u003eEggshell membrane is known to relieve arthritic pain and turmeric root is a powerful anti-inflammatory.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Charm","offers":[{"title":"2kg","offer_id":47256147001521,"sku":"110939","price":41.95,"currency_code":"SGD","in_stock":true},{"title":"10kg","offer_id":47256147067057,"sku":"110940","price":164.05,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/2979\/0129\/files\/dogfish2kg.jpg?v=1777885491"},{"product_id":"charm-free-run-chicken-dry-cat-food","title":"Charm Free-Run Chicken Dry Cat Food","description":"\u003ch5\u003eCrafted for nutrition and taste, our Cage-Free Chicken recipe features high inclusions of fresh chicken combined with turkey, whole eggs \u0026amp; seafood.\u003c\/h5\u003e\n\u003cp\u003eWe’ve added nutrient-dense Powergreens and our Protect10™ blend of nature’s most powerful functional ingredients for a vitality boost. 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Whether your cat likes to stay indoors or go outside to explore, this protein-rich recipe is sure to keep your cat happy and healthy.\u003c\/p\u003e\n\u003cp\u003eKEY BENEFITS\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e90% of protein from animal sources, perfect for carnivores.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA blend of poultry and seafood, including fresh duck, provides a wide range of nutrients for optimum health.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHigh in fresh meat, a delicious source of nutritious protein and essential fats.\u003c\/li\u003e\n\u003cli\u003eNutrient-dense Powergreens and Protect10™ functional ingredients for a boost of vitality.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLow carbohydrate for peak body condition.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFree from grain and high-glycemic ingredients.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAlong with the prebiotics in our powergreens, pineapple offers a source of bromelain to support digestion.\u003c\/li\u003e\n\u003cli\u003eReishi, turkey tail \u0026amp; chaga mushrooms combined with cranberries and blueberries are rich in antioxidants to support immunity.\u003c\/li\u003e\n\u003cli\u003eCollagen peptides hydrate skin and wild Antarctic krill is a rich source of omega-3.\u003c\/li\u003e\n\u003cli\u003eEggshell membrane is known to relieve arthritic pain and turmeric root is a powerful anti-inflammatory.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Charm","offers":[{"title":"1.5kg","offer_id":47256154833073,"sku":"110931","price":38.15,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/2979\/0129\/files\/catduck1.5.jpg?v=1777886827"},{"product_id":"charm-grass-fed-lamb-dry-cat-food","title":"Charm Grass-Fed Lamb Dry Cat Food","description":"\u003ch5\u003eCrafted for nutrition and taste, our Grass-Fed Lamb recipe features high inclusions of New Zealand lamb and a variety of seafood.\u003c\/h5\u003e\n\u003cp\u003eWe’ve added nutrient-dense Powergreens and our Protect10™ blend of nature’s most powerful functional ingredients for a vitality boost. 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