"To Love Is Happiness" is their brand slogan, which expresses the importance of sharing the joy and happiness of love with others, and their promise to cultivate affection between people and their pets through their products. As part of AIXIA's mission, they strive to cultivate interaction between people and their pets as well as to share inspiration and joy in life. Genuineness, originality, and ingenuity are the three things at the top of their minds. These concepts help them to create products and services that can make a positive impact on pets' lives. To ensure this, superior-quality materials are used to make the most of their products. Placing the highest priority on safety and physical compatibility, they have prepared a range of products to satisfy pets with different characteristics and tastes.