Charm

As a distributor of pet foods, the founders found their passion working in an industry that served the world’s greatest companions, dogs and cats. Throughout the years, they worked with experts to learn about pet nutrition. They were surprised to discover many pet foods feel short on nutrition – full of carbohydrates and fillers, impacting the health of dogs and cats. This disappointment turned into determination, and CHARM was born to set a new standard for pet food. A food that offers authentic nutrition from nature’s best ingredients.